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Sustainability | 16 October 2014

Giving Old Products a New Lease on Life

Juliana, giving old products a new lease on life.

We have achieved some pretty amazing goals since the Cotton On Foundation was born in 2007. 3,793 students in Southern Uganda currently have access to an education, 70 new classrooms have been built in Busibo, Mannya, Nesse and surrounding villages, two health centres have been built in Mannya and Busibo Village, and since 2009 we’ve tested 13,462 people for HIV.

None of this would have been possible without the ongoing support from our amazing customers and staff, we honestly can’t say thank you enough for your passion and enthusiasm. Juliana is a Brazilian expat living in Australia, mother of one, who is passionate about her family, nature, helping others and is a Cotton On Foundation supporter and devotee.

Currently studying Interior Design, she enjoys restoring old furniture, giving pieces new life and trying to reduce her environmental footprint by recycling and reusing items. Which is what inspired her to reinvent some of her Cotton On Foundation charity items.

What does the Cotton On Foundation mean to you?

I first heard about the Cotton On Foundation when a sales assistant asked me if I would like to purchase one of your tote bags. I left with a few bags, went home and did some research on the Cotton On Foundation. I grew up in a developing country and my parents were fortunate enough to be able to help others; I was raised with the perception that if everyone helps a little we can change the world! Cotton On Foundation means ‘hope’ to me. Hope for a better world, hope that people can change their fate as a result of your work and projects.

Why do you buy our charity items?

I bought your charity items initially to contribute to foundation projects and because I thought they were really adorable. The last time I went into a store I purchased all of the owl bags in there and so far I’ve created some cushions, wall frames and a stool (more to come soon).

What made you think to create new items out of our charity products?

It’s all about recycling and reusing. I transform items that are at the end of their life into amazing pieces with style and at the same time I’m empowering people who need it most. The more people become aware of the work the Cotton On Foundation do, the more support we can hopefully generate. I want my creations to raise awareness. The icing on the cake is that your products are trendy!

We truly feel like we have a lifelong ambassador in Juliana and we can’t wait to see what amazing creations she comes up with next. Want to have a go at customising your own charity items? Shop now and show us how you’re empowering youth. #CottonOnFoundation.

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The Cotton On Foundation is the Cotton On Group’s philanthropic arm, funding projects in Australia and overseas through a unique partnership with customers and employees. We have a number of designated initiatives currently underway and unfortunately are unable to support additional projects at this time.

If you're interested in working with us, visit our Careers Website.

To find out more about the Cotton On Group, click here.

For all other enquiries, contact the Cotton On Foundation:

14 Shepherd Court, North Geelong, VIC 3215 Australia

+613 5277 7000