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Education | 12 October 2015

NOT JUST ANY CHARITY.... it’s changing lives

The Cotton On Foundation products are getting a new look! We want to let everyone know that Cotton On Foundation is not just any charity. Our people are not just any people, our goals are not just any goals and our products, you guessed it, are not just any products.

The new Not Just brand platform aims to turn our customers' incidental and everyday purchases like water, mints and tote bags into funds that support local and international communities living in poverty.

The Cotton On Foundation is the Cotton On Group’s philanthropic arm, focused on developing and supporting projects that eliminate poverty.

100 per cent of proceeds from the sale of every Cotton On Foundation product support our local and global projects, across four key pillars, Education, Healthcare, Sustainability and Infrastructure.

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“To many of us a $2 bottle of water barely impacts our bank account, but what the purchase of bottles of water can do for a communities in Uganda is change lives. This is what we hope the launch of Not Just gets Australians thinking about – that they can help break the poverty cycle just by purchasing their water, mints and other 'life changing' items from us,” said Tim Diamond, General Manager, the Cotton On Foundation.

“Our products are not just any products, it’s clean drinking water, education, jobs, medical centres, schools, books HIV tests, coffee plantations and university programs in Uganda,” said Tim.

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Australian comedy duo Hamish and Andy have joined forces with the Cotton On Foundation, and will be supporting the launch of Not Just and helping contribute to creating healthy and sustainable futures for communities in poverty.

Not just comedians, the pair are passionate about supporting communities in need, with a particular connection to Mannya, a village in Uganda, which Andy visited earlier this year.

“Having been to Nabunga, a community in Mannya to see the impact Foundation has, inspired me to become an ambassador for Not Just. Hamish and I are passionate to spread the word about what a difference a bottle of water can make and how every Aussie can contribute to help break the cycle of poverty,” said Andy.

The Cotton On Foundation sell a range of everyday products in over 1,000 Cotton On Group stores globally, with all proceeds going back to the Foundation  funding projects that support some of the most remote and needy communities in the world.

Since our inception in 2007, the Cotton On Foundation has had a big impact, particularly in Southern Uganda, building over 70 classrooms, two health centres providing care to over 100,000 people and installed nine bore holes giving nine communities access to fresh water, and much more.

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In line with the Foundation’s four pillar framework, we have important work underway in remote areas of Uganda, South Africa, Asia and Indigenous Australia.

Not Just products start at $2 AUD for a bottle of Not Just Water or Not Just Tote Bag. Not Just products are available in Cotton On, Cotton On BODY, Cotton On KIDS and Typo stores globally from October 12th, 2015.

Watch the Cotton On Foundation Not Just campaign video here to learn more. 

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The Cotton On Foundation is the Cotton On Group’s philanthropic arm, funding projects in Australia and overseas through a unique partnership with customers and employees. We have a number of designated initiatives currently underway and unfortunately are unable to support additional projects at this time.

If you're interested in working with us, visit our Careers Website.

To find out more about the Cotton On Group, click here.

For all other enquiries, contact the Cotton On Foundation:

14 Shepherd Court, North Geelong, VIC 3215 Australia

+613 5277 7000